Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your content easier to share and discover.
What to do:
- Announce new posts through Twitter. People love to forward good content via Twitter, so be sure to mix in new post announcements along with your regular Twitter updates.
- Connect your blog to Facebook. Through Facebook, you can automatically import new posts as “notes” as well as set your status to share links to your new content.
- Put it in an e-mail. Email is still the king of easily forwarded content, so offer e-mail subscriptions along with your regular RSS options.