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Andy’s Answers: How McDonald’s is engaging employees with a social-media talent contest

With more than 1.5 million employees, McDonald’s is one of the largest employers in the world. That number alone is incredible — but when you factor in that these employees are spread across 119 countries, you really begin to scratch the surface of how challenging it would be to communicate across all of these languages and cultures.

But that’s just what McDonald’s is doing every day, and social media is playing a big part in that. In his recent BlogWell presentation, Joe Curry shared the details behind the company’s global “Voice of McDonald’s” challenge, an “American Idol”-like contest that relies heavily on social media to discover and promote the most talented employees.

The contest led to 685,985 votes and 1.1 million video views in 2009 alone — all from employees.

Read more on our SmartBlog on Social Media.