As one of the early adopters of social media, Intel is one of the most experienced big brands using these tools.
- Use G.R.O.W. to build a social-media campaign. Brian’s acronym starts with “grassroots” (learning from pioneers); followed by “results” (pilot projects) and “operationalizing” (creating governance and guidance); and ends with “widespread” (establishing global strategies).
- Create a great training program. Intel has one of the most sophisticated social-media training programs of any big brand, featuring everything from training on tools, to policy discussions, to best practices.
- Use simple engagement guidelines. Intel’s policies boil down to basic premises: Individuals are taught to stick to their subject matter expertise, to speak in first-person and to use basic disclaimers when appropriate.
And if you like this presentation, be sure to check out our upcoming BlogWell in Chicago on August 11.