When it comes to deciding who your best evangelists are, there are a few key things to look for. Your best talkers are not necessarily your biggest customers, your employees, or even your loyal fans. While these folks can be great talkers, your absolute best talkers share a few traits you should look for.
What to do:
- Find the talkers you can talk to. Your best talkers are the ones you can reach to support them in spreading the conversation about you.
- Look for talkers with large networks. Talkers with big networks and lots of friends are the best at quickly sharing news and information.
- Support talkers with authority. Pay special attention to your talkers that are popular bloggers or industry experts, as they tend to have a bigger impact on your word of mouth than others.