Some of the most clever and powerful word of mouth comes from those who are in the business of getting people to believe in and fight for a cause: political organizations and nonprofit groups.
While their budgets and resources often vary widely, the ones spurring the most change are using a lot of word of mouth fundamentals to make it happen.
A few quick ideas we can use:
- Never turn down a volunteer. Walk into any well-organized political campaign offering to volunteer, and they’ll have a job ready for you. Plan ahead for your super fans by creating roles and jobs they can fulfill to help spread the word for you.
- Give them a purpose. Great political and charitable groups (and word of mouth programs) treat their supporters as important individuals within a bigger movement — not as mouthpieces for a slogan.
- Have some fun. There’s a reason charitable groups do walk-a-thons, scavenger hunts and 5K runs — they’re a lot more fun to do (and talk about) than cold calls or door-to-door begging.
