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Andy’s Answers: What you need before you worry about word of mouth

You can be amazing at word of mouth. It’s not a difficult science, nor does it require a deep understanding of marketing — but nonetheless, not every company or every marketer is ready for it. If you’re reading these points below and nodding your head, you’ve got a real shot at earning some fantastic word of mouth.

What it takes:

  • You have a fantastic product or service. No gimmicks, giant budgets, or fancy campaigns can create sustainable word of mouth for average products created for average people.
  • You’re ready to commit. Word of mouth is a journey, not a shortcut. You’ve got to commit to earning the respect and recommendation of your fans.
  • You’re ready to release your grip. Word of mouth is something you encourage, support, and work daily to earn — but it’s not something you control. The world will take your story and share it as they want — not everyone is ready for that.