When you’re first dipping your toes into Twitter, you’re immediately presented with a problem: Whose name should you tweet from? The company’s brand name? The CMO? And while there’s no right or wrong answer, there are some factors to consider when making your decision.
Things to think about:
- The one-man show. This is the least ideal option, because nobody works anywhere forever. If you lose your Twitter star, you’re likely to lose the relationships as well.
- The corporate account. It’s perfectly fine to Tweet from a corporate branded account, and the companies that do this the best are great at identifying the individual(s) behind the tweets.
- The team of tweeters. Because Twitter is best when it’s a lively conversation, a great way to engage is to have a team using individual company accounts, similar to how folks at Molson use Twitter with accounts like @MolsonFerg.