What’s the biggest mistake a company can make when doing business in China? In a word: “Bravado,” according to Franklin Global Advisor’s Stephen Dover.When Western companies rush into China without first learning about the culture, they risk alienating their prospective business partners, Dover notes. SmartBrief Finance Editor Sean McMahon sat down with Dover at the Milken Global Conference, to discuss what businesses need to do to protect their budding ventures from a potentially disastrous cultural misunderstanding. [youtube]http://www.youtube.com/watch?v=akRuRuZCBoU[/embed]
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