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Crafting a social-media policy? Be specific

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Social Media

At this summer’s Buzz 2010 event on social-media for associations, best-selling author and columnist Alexandra Levit discussed the importance of having a specific social-media policy to empower a company’s employees and mitigate risk. Levit noted that companies should have a policy because having employees contribute to social media is a good thing, as they are a company’s greatest source of loyalty and are its best advocates.

The top tip for crafting a social-media policy: Be specific.

Other advice:

  • Lay out information that can and cannot be shared (proprietary or damaging information, libelous information, information with legal implications, et cetera).
  • Identify the players who are allowed to communicate on behalf of the company on social-media sites and who will be monitoring the conversation.
  • Educate to empower employees. Create a training program to make sure everyone is on the same page.

[youtube]http://www.youtube.com/watch?v=J–VoF3CiTw[/embed]

If you missed the Buzz2010 series of events on social media for associations, recordings have been made of all three events. Get more details here.