Last week, we asked: Does your company have an employer branding strategy?
- I don’t even know what that means – 34%
- Yes – 34%
- No, and we’re not developing one – 24%
- No, but we are developing one – 9%
While progressive HR folks have been talking about employer branding for the last several years, you can see that the general population in workforce management is still exploring the idea. For the folks that didn’t even know what employer branding was, I would encourage you to seek out some information on it. Employer branding happens whether we intend to do it or not so it is important for all people to be aware of the image that candidates hold.