Facebook is starting to develop a touch of the same condition that afflicts Google, Microsoft and every other large technology company. They’ve gotten so big that you almost have to mistrust them a little bit. They control the digital lives of 350 million people. That’s an unbelievable amount of power. So when the company sets out to be standard for online identification — it’s understandable that this would make some privacy advocates upset.
But should you be worried? Some business owners might think that having a single online ID with loose privacy control is heaven. Just think about all that data, all that potential for referrals and viral marketing — it’s a dream come true. But social networks are only as useful as their members, and if Facebook tries to pull a fast one on their membership, it could hurt them in the long run. There’s no shortage of networks out there that want to be the next Facebook. Having a privacy and security policy that strongly favored users might be the one thing a fledgling networks could use to compete with the Facebook juggernaut.