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Fran Durekas on changing workplace demographics

As part of my coverage of SHRM’s annual conference out in San Diego last week, I sat down with Fran Durekas, founder of employer-sponsored early childhood education provider CCLC, to learn about the trends and demographic changes that are taking place in the workplace and what companies can do to adapt to them.

One of the biggest changes Durekas says she is observing is the increase in women in the workplace — now roughly 52% of the U.S. workforce. This shift is changing how companies look at the sorts of benefits they are offering to attract and retain top talent, she explained. Moreover, companies are having to look at how they will treat their employees well, both now in the tough times and in the future when the  economy starts to pick up.

Watch my full interview with Durekas, as well as other conversations with HR thoughtleaders from Smartbrief’s video series with Monster.com.

[youtube]http://www.youtube.com/watch?v=D7nu5K93AzU[/embed]