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The fundamentals of purpose

When organizations succeed, it is because they know what they do and the reason they do it. We say they have “purpose.”

Purpose is a great, untapped reservoir that leaders can use to achieve sustainable results. Purposeful organizations value their people, innovate more freely and link results to employee effort.

In this video, I explore how leaders use purpose to build strong organizations.

[youtube]http://www.youtube.com/watch?v=YFZY8uyGiGg[/embed]