When organizations succeed, it is because they know what they do and the reason they do it. We say they have “purpose.”
Purpose is a great, untapped reservoir that leaders can use to achieve sustainable results. Purposeful organizations value their people, innovate more freely and link results to employee effort.
In this video, I explore how leaders use purpose to build strong organizations.
[youtube]http://www.youtube.com/watch?v=YFZY8uyGiGg[/embed]