Our weekly reader poll in Restaurant SmartBrief — SmartPulse – tracks feedback from restaurant owners and managers about current trends and issues.
Last week’s poll question: Does your restaurant offer a customer-loyalty program?
No, and we don’t plan to offer one — 35.44%
Yes, and it has been great for business — 35.44%
No, but we’re thinking about it — 17.72%
Yes, but it hasn’t taken off like we thought — 11.39%
Dunkin’ Donuts launched the DD Perks rewards program last week, marking the chain’s first foray into a national customer-loyalty program. Under DD Perks, customers register their loyalty cards online and receive one Dunkin’ Dollar for every $20 they spend using the card.
April is Customer Loyalty Month. Here are my favorite tips from customer-service expert Shep Hyken, as published on BusinessInsider.com.
- Everyone in your organization needs to be a leader when it comes to customer service. Teach them all.
- Give your customers a gift. It doesn’t have to be expected, and it will be memorable and appreciated.
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Your brand promise can be so strong and compelling that your customers will think of you more as a partner than as a vendor.