When I started at SmartBrief, my orientation included a reminder from human resources that when at meetings, conferences or any corporate event, we are representatives of the company and should act accordingly. Professionalism is paramount in business — this lesson is not new. What has changed, however, are the places where this lesson applies.
As we forage ahead into new social-media spaces, this lesson becomes extremely important. Writing a corporate social-media strategy is one way to keep your employees on message –- but another important another big piece of the puzzle is who you hire to execute your strategy. At this summer’s Buzz 2010 social-media event for association leaders, Charlene Li noted that to represent an organization effectively, social-media hires need a stellar combination of experience and the trust of their peers.