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How to be an innovative marketer

Feeling lost as to where you can create a first-mover advantage this year? Before you choose, consider the key findings from Booz & Co.’s “Global Innovation 1000” reports.

Booz found that the most innovative firms outperformed the top 10 R&D spenders over a 5-year period in three areas: revenue growth, EBITDA as a percentage of revenue, and market cap growth. These innovators also share three things in common: they drive superior product performance, ensure superior product quality, and a have a strong identification with their customers.

If you are driving top-line growth in your organization, here’s what this means to you: