This year, social media marketing is all about content — and that’s where video comes in. Internet video is a great way to generate wider brand awareness or to increase traffic to your website, and social media websites provide a truly unmatchable marketing resource.
So, how can you use video to improve your social media marketing? Here are some top tips for the most popular social media platforms.
Andy Havard is a marketing executive at Skeleton Productions, a U.K. corporate video production company.