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How LinkedIn bounced back after being hacked

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Marketing Strategy

LinkedIn relies heavily on users trusting it with crucial data. So how did LinkedIn respond to more than 6 million passwords being compromised? Sentiment analysis suggests it did quite well. Being honest, clear and proactive in its crisis response clearly helped LinkedIn mitigate user concerns. Watch Murray Newlands’ take on the password fiasco.

[youtube]http://www.youtube.com/watch?v=9M6bVpCyoRY[/embed]

Alerti Twitter sentiment analysis of the LinkedIn fiasco, June 6 to 8: