We’ve spent a lot of time on this blog talking about the importance of developing a social media strategy. We’ve devoted countless posts to the best tactics. We’ve given you hundreds of examples of how companies align their social presence with their brand.
But there’s something missing. Even if you have an ironclad strategy, impeccable tactics and sterling branding, you can still fall flat in the social media arena. There is still one more thing you need to learn.
Are you ready for the final lesson? Is your mind prepared and your spirit pure? Can you snatch the pebble from my hand? Good. Because the final step to social media mastery (at the individual level, anyway) doesn’t come from a business-school textbook, a Fortune 500 CEO or a mountain of data. It comes from Bruce Lee.
When one has reached maturity in the art, one will have a formless form. It is like ice dissolving in water. When one has no form, one can be all forms; when one has no style, he can fit in with any style.
Lee’s awesomeness doesn’t lie in his ability to beat up Chuck Norris. He was a philosophical man who understood the nature of combat. He argued that no one method of attack is best — great champions are ones who can assess a moment and adapt. If you’ve ever been in a real-world fight, you know he’s onto something.
You can’t build a social media following only by connecting the dots. Think about it: If it were as easy as following a recipe, don’t you think more people would have pulled it off by now? The answer is that there is no answer. There is only the right thing to do at the time.
Look at your social media activity. What are you spending time on each day that benefits your organization? And what are you spending time on simply because you think it’s what you’re supposed to do?
Great social presences are always adapting. They make a plan — then break the rules with abandon. They don’t care about best practices, only results.
How is your social media presence adapting?