SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.
Last week’s poll question: Do you think social media could be useful for every company?
- Yes, 60%
- No, 25%
- Not sure yet, 15%
“It looks as if more and more companies are embracing the use of social media for business — or at least entertaining the idea. However, I’m reminded of what author Seth Godin said in his book “Meatball Sundae” (and I paraphrase): Trying to bring a new media tool set into a company that has yet to adopt the mindset is like trying to mix meatballs and ice cream. It just won’t work. Get the DNA of social media ingrained first.” — Paul Chaney