Infographic: How consumers are using social for holiday shopping - SmartBrief

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Infographic: How consumers are using social for holiday shopping

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By SmartBrief Editor 05/26/16

Marketing Strategy

Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social.

This research was conducted with Crowdtap’s head of research, Rachel Schwartz, formerly director of the Innovations Practice at Nielsen.
Some of the key takeaways:

  • Holiday gift discovery on social is up from 64.8% in 2013 to 76% in 2014.
  • About two-thirds of holiday shoppers find gift inspiration on social media, and the number of people who say they use traditional media as a source of inspiration is dropping.
  • Facebook is most influential platform on holiday purchases, according to 59% of respondents.

Click the infographic to the right for more information.