Loyalty programs have been around for quite some time. It all started with the paper or plastic loyalty cards a merchant would punch or stamp every time a customer came in to make a purchase, which the customer could then redeem for a free or discounted item, or some other special offer. One problem with that method was that the cards got lost very easily, and every time customers replaced their card, they would have to start the process all over again. Also, the merchant wouldn’t be able to easily collect data on their customers.
So how can merchants solve these issues? I caught up with Marc Kremer, founder of PunchMe, a new loyalty program that helps consumers earn rewards at their favorite places and helps merchants easily offer fun and exciting rewards to customers. Check out what he had to say.
Andre Kay is CEO and chief marketing officer of Sociallybuzz, which provides social media management, marketing, fan-page application development and social media consultation. The company is designed to help brands and businesses develop a firm foundation in social media and marketing while delivering the greatest number of options in how they define or reach their relevant audience. PunchMe is a client of Sociallybuzz.