The National Restaurant Association predicts that 20% of Americans will order takeout or delivery from a restaurant this Halloween, and 16% will go out to celebrate at a bar or restaurant. NRA recently surveyed about 1,000 American adults about their plans for Halloween.
This year, Halloween falls on a Monday, which is the least popular day to dine out, and that might bring in some unexpected traffic, says NRA’s Hudson Riehle. NRA’s research also revealed:
- 32% said they will look for happy hour or other pricing specials.
- 22% will pick establishments that are costume-friendly or have competitions.
- 7% say restaurants with Halloween-themed items and decorations are their top choices.
It’s not too late to drive more foot traffic into your restaurant on Halloween. Here’s some inspiration.
- Some McDonald’s locations will be handing out apple slices to trick-or-treaters younger than 12.
- Dunkin’ Donuts is offering its Boston Scream Donut, among other Halloween flavors, in addition to its branded treat bag.
- Vermillion is hosting a superhero costume party with cocktails named The Captain America, Green Lantern and Fantastic Four.
Share your favorite Halloween promotions in the comments or on Twitter.
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