All of us love a good story. So my advice to leaders is to make good use of them.
Good stories can do three things: inform, involve and inspire. Good stories give use hope in times of trouble.
A leader picks the right story at the right time to drive her point home, leaving no doubt about the importance of an initiative and its effect on the organization. It’s up to a leader to use stories to dramatize urgency and humanize events — so that listeners become followers.