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Live from LASHRM: Understanding social media

This guest post is by Andrea Brooks, a student blogger reporting live from the annual conference for the Louisiana chapter of the Society for Human Resource Management.

Social media is a hot topic in the HR world right now, and Paul Chaney, Robin Schooling, Angela Guidroz and Kimberly Seeger shared their tips for making the most of social media tools for business at their session, “Understanding Social Media — Business and HR Applications.”

Among their insights:

  • You have to help senior managers overcome their fears. Many members of upper management have a fear of social media because of their lack of information, Seeger said.
  • Recruitment strategies are about relationships — and social media can help. It’s about understanding your brand, setting yourself apart, and building relationships, Guidroz said.
  • Set priorities and use the right tools to derive value. Schooling distinguishes between her professional usage (Twitter, LinkedIn) and personal (Facebook), and ensures her usage is a fit with her organization.
  • Twitter is the new e-mail. Many people are now using Twitter for quick messages rather than taking the time to send an e-mail, Chaney said.

What’s your favorite social media tip?