Jessica Lee of APCO Worldwide and Kerry Noone just finished an excellent, whirlwind presentation at TWTRCON DC of how to use Twitter to attract and hire the best talent. Here’s a roundup of their advice:
Employment branding
- Use Twitter to audit your brand. What are people saying about your organization?
- Twitter is a good way to improve the candidate experience.
- Show people why your organization is a great place to work.
- Since Twitter is an informal place, you can put more fun personal stuff on there (about your softball team, orientation program, RT new hires who tweet about their new job. )
- Use it to tell your story.
Candidate engagement/relationship building
- DO participate in the conversation.
- Get HR out of the resume black hole — lose the auto-response approach.
- Tweet to welcome new people to your company and let them know what life is like here.
- Be careful but not scared to try new things.
Find and source candidates
- Twitter is great for driving traffic to job postings. People retweet interesting openings. This delivers resumes.
- Use strategic hashtags on your job postings so candidates will see what you’re looking for. #whatido, #jobseeker, #jobangels are three great groups that qualified candidates are dialed into.
- To actively identify the right prospects, try tools like Twitwall and Twello to search for specific keywords in individuals’ Twitter bios.
- Monitor traffic Twitter is driving to your Web site.
- Track the quality of real conversations with real candidates.