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×’s Ted Gilvar on social currency

I reported live from the Society for Human Resource Management’s annual conference out in San Diego last week, and I met with Ted Gilvar, chief marketing officer of Ted and I talked about Monster’s new 6Sense technology, their use of social media for marketing and their recent partnership with Alicia Keys.

A few takeaways from my discussion with Gilvar:

  • Marketers need to find ways to meet users on their own terms. Brands need to work to make themselves accessible.
  • “The more you do [social media] the more work there is to do.”
  • Storytelling is a kind of currency in social media. Seeing your story being shared is one of the surest signs that your efforts are succeeding.

Check out our full interview with Ted.