SmartPulse — our weekly reader poll in Restaurant SmartBrief — tracks feedback from restaurant owners and managers about trends and issues.
Last week’s poll question: Is your restaurant offering any summer-themed promotions?
61.76% — Yes, my restaurant offers seasonal promotions year-round.
32.35% — No, my restaurant does not offer promotions for summer.
5.88% — Yes, my restaurant’s promotions are usually during the summer.
Here are a few of this year’s summer promotions:
- Cow Appreciation Day: Chick-fil-A is offering guests who come dressed as a cow to the chains’ locations a free meal.
- P.F. Chang’s is celebrating its 18th anniversary and a new wine program. During Mondays and Tuesdays in July, guests can get a third off any bottle of wine.
- Free Tea Day will be observed at McAlister’s locations on July 28.
- Jack in the Box is promoting last year’s popular menu item — the Really Big Chicken Sandwich Combo — for $3.99.
What kind of promotions do you find most successful at your restaurant? Tell us in the comments or on Twitter.