SHRM's Curtis Midkiff on leadership buy-in and social-media evangelism - SmartBrief

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SHRM’s Curtis Midkiff on leadership buy-in and social-media evangelism

2 min read

By Mary Ellen Slayter 05/26/16

Social Media

I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff, SHRM’s PR and social-media manager. Midkiff and I discussed SHRM’s social-media activities during the conference and beyond.

Some of his social-media advice:

  • Realize that buy-in is key. You need to get not just your leadership, but also other departments, on board to launch a successful social presence.
  • Education is an advocate’s best weapon. Your role as a social-media evangelist is to take away colleague’s fear of the unknown.
  • Use social media to help broaden events. He notes that encouraging video and blogging and conference helps bring that live experience to a wider audience.

Check out our full interview with Midkiff.

[youtube]http://www.youtube.com/watch?v=gDJbqCwdF0Q[/embed]

Want to learn more about managing the integration of social media into your trade association or nonprofit’s operations? Join SmartBrief on July 20 for Buzz2010: Social Media for Associations in Washington, D.C., where workplace columnist and author Alexandra Levit, Securities and Exchange Commission New-Media Director Mark Story and American Red Cross Social-Media Manager Wendy Harman will share their thoughts on managing the pitfalls of social media.