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Social bookmarking’s place in the marketing spectrum

SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Last week’s poll question: How important are social-bookmarking sites such as Digg, Delicious and Stumbleupon to your social-media marketing strategy?

  • Not very important, 51%
  • What is social bookmarking? 27%
  • Somewhat important. 12%
  • Very important. I dig Digg! 11%

Social bookmarking is an often-overlooked form of marketing. However, information today has to be easily shareable and the use of social bookmark services such as Digg, Stumbleupon and Delicious have a place in the overall scheme. I am a particular fan of Stumbleupon for one very good reason: It can be the source of an immense amount of traffic to your Web site. I’ve seen that happen in my case time and again.

Fortunately, applications such as Share This and AddThis make it an almost painless process. Both provide easily-embeddable widgets that enable visitors to share content not only to the above-mentioned sites, but many others as well — Facebook and Twitter included.

Let me encourage you to include social bookmarking in your social media marketing tool chest. For the over 26 percent of you who didn’t know what it is, Wikipedia provides detailed information.