Last week, we asked: Which form of recruitment media have you used most over the past 12 months?
- We don’t use recruitment advertising 48.28%
- Traditional media (radio, newspaper advertisements, etc.) 38.79%
- SEO/keyword optimization 9.48%
- Pay-per-click/banner advertising 3.45%
Nearly half of readers reported not using any recruitment advertising at all. Could it be because they just aren’t recruiting at all?