SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.
Last week’s poll question: What do you consider to be the most useful type of Twitter post?
- Links to useful resources 60%
- Broadcast-style announcements 18%
- I love them all, 10%
- Conversation with other Twitterers, 7%
- Re-tweets, 2%
- Other, 2%
“A recent survey of 700 Twitter participants found that 56% used the application for business purposes. This polls lends support to those findings and provides further evidence that Twitter is, indeed, a business tool. Being a good “twitizen” is all about providing value and there’s no better way to do that than sharing resources your community finds useful. A word to the wise, don’t you think?” –Paul Chaney