Last week, we asked: Is your business going to participate in Free Shipping Day?
- No: 95.52%
- Yes: 4.48%
On Friday, Dec. 16, more than 2,000 merchants are offering free shipping with delivery by Christmas Eve. I must admit, until recently, I didn’t realize Free Shipping Day existed. And that might be a problem in itself. If your business offers a great deal, like in this case of free shipping, do people even know about it?
As small businesses, we must promote the thing that makes us unique and special –- our value proposition. Think about those things your business offers and how you can highlight them in your marketing communications. It could be what attracts someone to your company.