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Today’s bonus tracks: 10 things you think you know about social media

Viral marketing is where it’s at. And those metrics we’re getting sure do make life easier. Plus, you can’t go wrong engaging the customer base. Right? Nope, not really and it depends, writes Mikal Belicove in his analysis of 10 mistaken beliefs about social media. While it’s natural to wish there were lots of hard and fast rules for doing social media “right,” the things we know for sure about social platforms are far and few between. Belicove’s analysis is fine reminder to be skeptical of convention wisdom and pay more attention to the facts on the ground. For more great social media stories, check out the daily newsletter from SmartBrief on Social Media.

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