Today’s bonus tracks

As we prepare today’s SmartBrief on Social Media, we have some great links to pass along to you. Not surprisingly, many focus on the fun stuff going on over at SXSW.

Feeling SXSW overload this early in the game? Check out the second link about translating social media into the real world. Jacob Morgan does an interesting comparison of real situations and how that would translate into the social media world.

• Doing SXSW on the cheap

• How social media translates into the real world

• Pepsi takes a stab at SXSW twittering

• Jason Fall’s case study: “Marketing Without Faking It”

• Zappos’ presence at SXSW

Photo credit, Steve Wampler