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Today’s bonus tracks

Today’s Smart Brief on Social Media bonus tracks are brought to you by the letter “B,” for blogging. Sesame Street has been captivating kids for decades because the show’s creators mastered the art of fascinating young minds with a simple, focused message delivered in tiny segments. Blogging isn’t all that different. It targets a narrow audience with short bursts of info on a few key messages. Don’t be an Oscar: check out this story and other social media tips that didn’t make the daily newsletter.