Today’s bonus tracks

While our SmartBrief on Social Media editors continue to work on today’s newsletter they wanted to make sure to pass along some newsworthy articles that they didn’t want you to miss.

The first article is a great follow up to the most clicked story in yesterday’s newsletter about PR agencies representing communities. What is in the cards for public relations? Read to find out.

• The realistic fate of public relations

• Newspapers aren’t taking advantage of readers’ social influence

• Peter Kim’s analysis of a wiki of social media marketing examples

Photo credit, benleto