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Today’s bonus tracks: Can PR pros hack it in social media?

Should you hire a mainstream media public relations professional to run your social media outfit? Radian6 Community Director Amber Naslund argues that non-profit professionals with a background in fundraising are actually better suited to the task, since their work is more about building community and less about maintaining a message. Whatever your line of work, check out these stories we found while searching for today’s SmartBrief on Social Media.