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Today’s bonus tracks: Corporate blogging done right

Is your corporate blog stuffy? Rarely updated? Full of cookie-cutter content and PR-speak? Stop it. You’re never going to reach your customers unless you give them a blog full of relatable content written by relatable human beings. Don’t take my word for it: 6 experts each discuss 3 traits they think are essential to a great corporate blog in today’s lead bonus track. For more great social media stories, check out the daily SmartBrief on Social Media newsletter.

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