Do spend a lot of time cultivating bonds with your clients? Establishing authenticity? Evincing transparency? You’re wasting your time, writes Naomi Dunford. Relationship marketing isn’t about building friendships with customers. It’s about establishing a business relationship that leads to repeat sales, she writes. Whether your marketing style is all business or a tad on the fuzzy side, SmartBrief on Social Media has you covered with more must-read links.
