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Today’s bonus tracks: Engagement goes overboard

Coming up with little ways to engage your audience — a poll question, a contest, a blog post — can be much trickier than it looks. In an attempt to fill that content hole, Best Buy’s Web site recently asked how users would feel about a Spanish version of the site. Instead of getting the usual trickle of tepid responses, however, the site was flooded with some surprisingly ugly negative comments.  That might seem like a bad thing, but Maggie McGary argues that a little bad attention isn’t always the worst thing that can happen to a company. For more perspectives on social media issues, check out SmartBrief on Social Media.

Image credit, TwilightEye via iStock

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