Getting the most out of your social media effort starts with careful listening and evolves into creating fascinating content — but there’s one more element to the equation. The secret sauce that creates engagement, builds community and keeps fans coming back is interaction. Mack Collier argues you should never let a blog post go live without giving your readers something to do next. Invite them to comment, e-mail you, subscribe to your blog, signup for your newsletter or pick up your product, he suggests.
What are you doing to get your readers involved?
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