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Today’s bonus tracks: Get active

Getting the most out of your social media effort starts with careful listening and evolves into creating fascinating content — but there’s one more element to the equation. The secret sauce that creates engagement, builds community  and keeps fans coming back is interaction. Mack Collier argues you should never let a blog post go live without giving your readers something to do next. Invite them to comment, e-mail you, subscribe to your blog, signup for your newsletter or pick up your product, he suggests.

What are you doing to get your readers involved?

Photo credit, geopaul via iStock