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Today’s bonus tracks: Getting the most out of social

For all the hype surrounding social media right now, its important to remember that social marketing needs to be part of a larger campaign, says’s  Jamie Dicken. Traditional and social media are more alike than some companies realize, Dicken notes, as both kinds of marketing require a great deal of attention and discipline. During a recent conference, Dicken was joined by representatives from several other companies that make great use of social media, in a discussion about metrics, ROI, and goal setting for social media campaigns. Check out this and other provocative links we found while searching for today’s Smart Brief on Social Media.

Image credit, iStock