Today's bonus tracks: Getting the vote out online - SmartBrief

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Today’s bonus tracks: Getting the vote out online

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Marketing Strategy

Candidates running for mayor in Atlanta are eager to embrace social media as a means for connecting with voters. Experts say campaigns of all sorts are looking for ways to build “grassroots” support, instead of leaning on established organizations to garner votes. While social media can be a powerful way to connect with voters, but candidates should remember that some voters still don’t have access to these tools.

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