Getting the most out of social media means giving up a little bit of control, writes Paul Worthington. You don’t have to give away the store, but you do need to reassess your boundaries on IP issues and messaging. The shift might feel a little weird at first, but he argues that it’s a small price to pay for the good will and word-of-mouth you’ll get in return. Check out this and other nifty stories in today’s bonus tracks from SmartBrief on Social Media— think of them as our little gift to you.