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Today’s bonus tracks: How to manage a social campaign

The problem with corporate social media isn’t that companies are afraid to take the plunge– far from it, say the folks at the Corporate Executive Board. The real trouble is that companies don’t know how to manage their social media efforts for optimal results, they argue. Adopting a social media strategy isn’t like flipping a switch. It’s a process with several distinct stages, each requiring something different from management. For more hints on getting the most out of your social strategy. Check out the daily e-mail newsletter from SmartBrief on Social Media.

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