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Today’s bonus tracks: The Kanye effect

Kanye West’s outburst at the MTV Video Music Awards wasn’t just an amusing bit of television. It was also a landmark in social media analysis, as MTV used Stamen/Radian6’s  ‘Market Engagement’  platform to monitor audience reaction to the show, with viewer reaction to West providing a highlight. The ability to monitor and engage customers in real time is key to the next generation of social media strategy. Nice to see a major media outlet embracing new technology and putting Kanye’s faux pas to work. For more great social media stories, check out the daily newsletter from SmartBrief on Social Media.

Photo credit, iStock