Today's bonus tracks: Kraft takes volunteerism online - SmartBrief

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Today’s bonus tracks: Kraft takes volunteerism online

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Marketing Strategy

Kraft does social media. Kraft does volunteer work. This week, the two efforts came together, as Kraft promised to donate money to Feeding America every time someone downloads a video the company produced about its volunteer work. For more social media coverage, check out SmartBrief on Social Media.

Photo credit, PinkTag via iStock