Is your business thinking it’s about time to see what this social media thing is all about? Before you buy the hype wholesale, consider this: not every company needs the same level of engagement. Erik Qualman recommends starting out on YouTube, Digg or Delicious before diving into the deep water on Facebook. Don’t overcommit to your social media strategy, he suggests and make sure your presence makes use of your existing assets. Sign up for more quality social media marketing advice from SmartBrief on Social Media.
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